The current Global Political Landscape is marked by the increasing importance of professional political communication and PR. Political parties and politicians have realized the importance of an Integrated approach for PR activities aligning strategic political communications, traditional media, digital media, new media, data analytics, and campaign management approach. Techenabled campaigns have revolutionized the ways any country deals with its electoral politics. Technology and innovations are aligned with the exponential growth of peoples’ information consumption and the role of media in influencing people’s behaviour and voting patterns.
Machiavelli
The Time is now to build and manage public perception through ATTRIBUTES & NARRATIVES
Perception Management plays a critical role and it is a science based on meticulous research, wherein what to say and when to say is as important as how to say it. Political PR involves mapping public opinion and expectations to the industry and the party leadership. It provides valuable insights to position leaders
Objectives
- To provide robust Electioneering Strategies to the Party or Candidate
- To conduct Digital Constituency Mapping, Surveys Booth Management, and Events-Public Meetings. Rally, Public Discussions, Debates and provide Comprehensive Digital Solutions
- To create all content pertaining to electioneering – Content Creation is the key component for the right messaging to the voters
- Media- Leverage the impact and reach of Social Media
- To Put in place and execute a robust political communication and media plan
- Develop new campaign slogans
- With tie-up with Leading National and International Media and politico-social Platform
- To strengthen and empower the party or candidate with new-age PR Tools, Modern methods of Survey, Audits, and Research- Tie ups with international fame agencies, experts, and institutions
Machiavelli: Who are We!
- Machiavelli is a leading Corporate and Political PR agency in India with global exposure. It has carved a niche with solid competencies in managing election campaign management, booth management, election surveys, image management, strategic political communications, and media management including print, electronic and social media.
- We have managed several projects across India. We take up projects on an individual, corporate, and party basis along with providing political communication strategies to the popular political parties
- We try to understand 360-degree dimensions of political space in a state or constituency such as past election results data, political developments, competition analysis, caste, religious and social dynamics, and booth-level scenarios. A comprehensive and integrated communication plan is prepared with robust Execution strategies. A fixed timeline and phase-wise targets with an evaluation of actions and strategic re-engineering are our forte.
- We are a highly experienced team of professionals and experts, coming from several different professions such as Events, Public Relations, Political & Public Affairs, Corporate Affairs, Advocacy, Rural Affairs, Print & TV Media, Digital Media, Digital Marketing, Influencers Marketing
Digital Campaign Strategies
- Deploy New Age Digital Tools, Techniques, and Tactics
- Digital Influencers at the top
- Online Surveys
- Digital and Media Propagation Mechanism
Team in One Assembly Constituency Total 17
Members
10 support professional
Media-1Client Servicing-1 Design -2 Dataanalyst -1 Researcher -1 Blogger/writer-1
This can goup if required
Constituency Campaign-Digital
Steps and Stages of Political Surveys
Our methodology is robust as we not only create online questionnaires but touch them directly.
- Stage 1: Survey design and preliminary planning including collecting data, and creating a set of information to be sought. We also
determine what type of survey form should suit your political narrative. - Stage 2: Pretesting the survey design- Measurement of the effectiveness of the survey questionnaire. It’s like… a demo test before
launching the final version to the audience. Pre-testing helps to measure the gaps and increase its validity and reliability. - Stage 3: Final survey design and planning
What We Do
- Online surveys: Response rate depends on the surveying campaign and calls to action we use.
- Face-to-face surveys: We deploy psychographic methods to maximize the benefits. Response rate is close to 57%.
- Telephonic surveys: Our campaigners use telephone surveys to learn what their people think of their manifestos and work in the
past years. They also identify voter behavior pre and post-voting cycles. - Paper surveys: Let’s not call off paper surveys entirely.